We use cookies to give you the best possible experience on our website. By continuing to browse this site or by choosing to close this message, you give consent for cookies to be used.
The 25th International exhibition of security and fire protection equipment and products
19-22 March 2019 • Moscow, Expocentre Fairgrounds, Pavilions 2, 8

Securika Connect

Securika Connect is a new, modern interactive service designed to streamline exhibitors’ commercial activities. The tool helps exhibitors to instantly identify the business profiles of visitors to their stands, build databases, and provides them with plenty of valuable customer information. It also allows exhibitors to take visitor surveys, as well as providing metrics to assess stand managers’ KPIs.

Securika Connect uses actual and complete visitor registration data, which is segmented by exhibition target, region and sector metrics and product interests. This enables Securika Connect users, i.e. event exhibitors, to maximise their show ROI.

This service is exclusive to Securika Moscow. It works in conjunction with the event’s highly professional audience, and Securika’s already stellar reputation amongst manufacturers and suppliers of security and fire safety equipment, to make the exhibition the place to do business in Russia.

Securika Moscow

So how does Securika Connect help boost exhibitor’s commercial prospects?
By enabling exhibitors to review each stand visitors’ profile and interests directly at the first point of contact. This means exhibitors are well informed of their potential partners’ needs straight away, speeding up and streamlining communications.

A ready database of visitor info is available to all Securika Connect users.

Securika Moscow

Securika Connect is for the forward thinking, tech-savvy exhibitor; a businessperson focussed on achieving commercial success using modern digital technologies, lead generation, and customer engagement methods.

By using Securika-Connect, you can obtain unbiased information from the target audience about the competitiveness of your offers: the service provides a large set of tools for marketing surveys of your stand visitors.

How does Securika Connect Work?

Securika Moscow

Digital badge scanning terminals are installed at participating exhibitors’ stands. Visitor badges are scannable, and contain all of their registration details.

Once the badge has been scanned, this customer information becomes available to exhibitors, including:

  • Full name
  • Company name
  • Job role
  • Exhibition products of interest

This allows for immediate identification of target visitors and a quick and easy way to identify their needs. With the data obtained at the show, exhibitors can quickly and easily begin to tailor their post-show communications and keep dialogues started at the show going.

All information is stored online and is available to exhibitors during and after Securika Moscow closes.

How can I use Securika Connect data?

Data obtained via Securika Connect can be used in a number of ways such as to:

  • Create an electronic database of new contacts, including the option of downloading Excel spreadsheets
  • Segment potential customers by products of interest, company size, and other parameters
  • Analyse the performance of exhibition stand teams during and after the event, form transparent reports, and plan for future Securika Moscow shows