Twenty-year history of the exhibition is a success story of its exhibitors and visitors. A new chapter will be opened in this history in 2016.
For twenty years of the successful development international exhibition of security and fire protection equipment and products MIPS has gained deserved recognition of exhibitors and visitors. Today it is the largest business event in Russia in the field of security in terms of the number of visitors. MIPS has been recognised in the All-Russian Exhibition Rating as the largest exhibition in categories "International Recognition" and "Market Coverage". Twenty-year history of the exhibition is a success story of its exhibitors and visitors. A new chapter will be opened in this history in 2016.
The exhibition acquires a new logo and in 2016 it will be held under the name of MIPS/Securika. These changes are a part of a rebranding project that has been implemented by the exhibition organiser, ITE in Russia. Under this project 4 exhibitions of security and fire protection equipment and products in Moscow, Saint Petersburg, Novosibirsk and Krasnodar will be held under Securika umbrella brand.
The new recognisable logo and comprehensible name familiar to the industry community allow increasing the brand awareness and will facilitate more effective promotion of the "security" topic exhibition portfolio among the target audience of visitors: representatives of wholesale and retail trading companies, experts on installation and engineers on operation of security and fire protection equipment and products.
MIPS/Securika exhibition continues its successful development while enhancing quality of services rendered to exhibitors and visitors and integrating new high-demand services.